Abridge Travel Application
Abridge is a mobile app designed to make travel more enjoyable by helping users discover interesting stops along their route. By providing personalized recommendations for food, attractions, activities, and shopping; it enriches the journey and minimizes the feeling of wasted time in transit.
Role
UI/UX Designer
Tools
Figma
Team
Zona Liao
Duration
June 2021 - August 2021 (10 weeks)
PROCESS
USER PROBLEM
USER INTERVIEWS
Everyone prioritizes different aspects during their travels such as local food, tourist attractions, activities, or relaxation.
USER RESEARCH INSIGHTS
Contrary to my original thought that users wanted a vacation scheduling app to plan their trips, I found that most people would rather go with the flow and discover unique places along the way to their destination.
GOAL
How might we...
reduce the feeling of a long travel time and introduce unique travel spots for users to visit in between two location points during a vacation trip?
IMPACT-EFFORT MATRIX
PRIORITIZED FEATURES
USER PERSONA
TASK ANALYSIS
USER FLOW
Mapped out the…
WIREFRAME SKETCHES
First draft and ideation for the mobile app based on the user research of prioritized features and most optimal flow
Second draft simplified and refined mobile app design
USABILITY TESTING #1
USABILITY TESTING #2
USER FEEDBACK
NEXT STEPS
Have a Favorites Page
Create a Customizable User Profile
Include a Future or Past Trips Pages
Calendar Planning and Schedule Page
FINAL PROTOTYPE
STYLE GUIDE
